Swiss America Review 2023: Is the Company Legit?

Welcome to the glittering world of Swiss America, your trusted destination for all things gold and silver investments.

At Swiss America, they wear two hats – one as a registered investment advisor and the other as a gold dealer. Picture this: They offer you gold in the form of coins, bars, and certificates. They serve smart investors and precious metal fans around the United States, and it’s like having your own personal treasure trove of golden possibilities at your fingers.

What sets Swiss America apart from the crowd? Well, they’re not your average coin dealer. Nope, they’re a licensed and bonded coin dealer, which means they take their business seriously. Trust and reliability are their middle names.

Protect Your Wealth & Get Huge Tax Savings!

Exploring the History of Swiss America

The story of Swiss America began in 1982 when Craig Smith decided to create a haven for precious metal aficionados. That’s a lot of time to perfect their craft, way more than many other precious metal dealers can boast.

So, whether you’re a seasoned investor looking to diversify your portfolio or someone who’s just getting started on their precious metal journey, Swiss America is here to guide you. They’re like the wise old pros in the world of gold and coins, ready to share their knowledge and help you make smart financial moves.

One thing that sets Swiss America apart is its team of investment consultants. These pros have been in the game for over 20 years!

Swiss America isn’t just any run-of-the-mill investment firm. They’ve got street cred in the financial media as experts in the field. So, when you’re talking to them, you’re not just getting advice – you’re getting advice from the best.

Swiss America doesn’t just offer one-size-fits-all solutions. Whether you’re an experienced investor or just getting started, they’ve got the right product to match your needs.

So, if you’re eyeing the gold markets as your next investment playground, Swiss America is the name you want in your corner.

Discover the Shiny World of Swiss America’s Precious Metal Products

If you’re on the lookout for shiny investments, Swiss America is your go-to guide in the world of precious metals. They’ve got a treasure chest of products waiting for you. Some of them are the following:

Bullion Coins and Bars:

Swiss America’s got a dazzling array of US and foreign gold, platinum, and silver bullion coins. You can bet they’ve got classics like gold and American silver eagles, which are like the rockstars of the coin world.

Now, when it comes to gold, they’ve got options in various ounces. You can go big with one-ounce coins, pick something in between with half-ounce, or go for bite-sized investments with tenth-ounce coins. It’s like having a buffet of golden opportunities right at your fingertips.

Generic Numismatic Coins

Swiss America also offers something called “generic numismatic coins.” These are like the chameleons of the coin world – they give you the gold value of bullion and a cool bonus: they’re 100% private assets recognized by the United States government. It’s like having a secret stash of gold, just between you and the company.

Rare US Coins

Rare US coins are like the fine art or antique collectibles of the coin world. They’re so rare that collectors are on the hunt for them, like precious gems.

Swiss America’s got a stash of these beauties, and they’re highly sought after because only a handful exist in pristine condition. It’s like owning a piece of history that only a lucky few can call their own.

Swiss America Credentials

Swiss America is the real deal in the world of precious metals, and they’ve got the credentials to prove it.

They have served more than 60,000 clients. That’s like having a huge fan base in the financial world! Plus, they’re not just other precious metals companies; they’re rocking an A+ rating from the Better Business Bureau.

In addition, Swiss America isn’t just a name in the shadows; they’ve stepped into the limelight. They’ve been featured on some of the biggest TV networks out there, like CNN, ABC News, Fox News, CNBC, and even Bloomberg TV.

Speaking of magazines, Swiss America has made appearances in newspapers and mags like USA Today, Wall Street Journal, and the New York Times. They’re like the celebrities of the precious metals world.

Why Own Gold and Silver Coins?

The benefits of owning gold and precious metals are as shiny as the coins themselves. Read further to get insights into why owning gold and silver coins is an effective way to achieve your financial goal.

Value Preservation

Gold is like the superhero of preserving value. Unlike those paper assets like stocks and bonds that can go up and down like a rollercoaster, gold stays steady. Think of it as your financial safety net during the good times and the not-so-good times. When things get rocky, gold is the go-to hero.

Plus, Gold is like a global superstar. So, whether you’re in the heart of New York or sipping espresso in Europe, your gold is as good as gold. You don’t have to worry about it being as fickle as those fiat currencies like the U.S. dollar or Euro.


Now, here’s a fun twist – anonymity. When you’re dealing with paper assets like stocks and bonds, there’s a digital trail a mile long. It’s all out there on the internet, easy to track. But with gold, it’s a whole different ballgame. There’s no record or paper trail. Gold bullion coins? They’re like the secret agents of the investment world. Anonymous. So, if you like your financial business to stay your business, gold’s got your back.

Unlocking Tax Advantages: Using Precious Metals for Your Retirement Plan

You can stash away gold and silver coins, bars, or certificates for your retirement fund. And here’s the sweet part – there’s no income tax on these precious metals. This is a tax-free investment.

When the time comes to cash in your gold bullion coins or bars, you can defer those pesky capital gains taxes. It’s like a little tax break for your smart investment moves.

So, if you’re thinking about your golden years and want to keep more of that shiny wealth, consider precious metals for your retirement plan. It’s a tax-friendly way to make your golden dreams come true.

How to Buy Precious Metals with Swiss America

Now that you are ready to invest in gold and precious metals, here is a step-by-step guide on how you can start.

Consult Your Account Executive

First things first, reach out to Swiss America and talk to their trusty account executive. They’re like your personal guides in this shiny adventure. They’ll walk you through the dazzling selection of coins.

Reserve Your Coins

Once you’ve picked out your favorites, it’s time to reserve them. Swiss America will set up a conference call with their trading department. They’ll lock in those precious coins just for you and hand over a confirmation number to seal the deal. It’s like making sure you get the front-row seats to the best show in town.

Make Your Payment

Now, let’s talk money. You’ve got a few options here. You can either bank wire to their account or send a cashier’s check or personal check to their account.

Don’t worry since you can find all the nitty-gritty details about these payment options on their website.

Shipping Your Coins

Finally, it’s time for the big reveal. Your coins will be shipped using the trusty US Postal Service. It’s like getting a shiny package in the mail, but way more valuable.

Buying precious metal is easier than you think, and Swiss America’s got your back every step of the way.

Is Swiss America the Right Precious Metals Partner?

When it comes to investing in precious metal, you want a partner you can trust, right? Well, Swiss America checks all the boxes.

Transparency and Trust

This company is crystal clear about how they do business. They’re registered with the SEC and accredited by the BBB (Better Business Bureau). This means that you can rest assured that your investment is in safe hands, and your sleepless nights are over.

Handling Precious Metals with Care

Swiss America is like a jewelry store with a vault – they’re super transparent about how they store, handle, and deliver your treasures. Your gold and silver couldn’t be in better hands.

Exclusive Focus on Precious Metals

Here’s where Swiss America shines. Unlike some other precious metals dealers who dabble in a bit of everything, Swiss America is like a specialist doctor.

They deal ONLY in precious metals. That means they don’t have to play the middleman, hunting for metals from distributors. So you can expect no delays, no higher prices – just smooth sailing for your investments.

Protecting Your Precious Investment: Tips from Swiss America

In the wild world of precious metals, where there’s gold, there can also be a bit of fool’s gold. But don’t worry, Swiss America’s got your back with some savvy tips to keep you safe from scams.

Don’t Fall for Pressure Tactics

First things first, don’t let anyone rush you into making quick decisions. If a company is pushing you to whip out your wallet and wire money ASAP, that’s a big red flag. Take your time, and don’t let anyone rain on your investment parade.

Beware of “Get Rich Quick” Promises

If a company promises you insane profits with zero risk, it’s probably too good to be true. Trust your gut, and remember, there’s no such thing as a free lunch in the investment world.


Before you take the precious metals plunge, do your homework. Contact the CFTC (Commodity Futures Trading Commission) or other trusted authorities to make sure the company you’re dealing with is legit. It’s like getting a background check on your financial partner.

Double-check the Details

Cross-check everything. Check the company’s credentials, reviews, and track record. It’s like reading reviews before trying a new restaurant – you want to make sure you’re in good hands.

When in Doubt, Step Out

Here’s the golden rule – if you’re feeling unsure or overwhelmed, it’s okay to step back and hold off on that precious metals purchase. Investing should be a confident choice, not a gamble.

Swiss America: A Green Flag or a Red Flag?

Swiss America isn’t just any company – they’ve been around the block longer than most in this field. Think of them as the seasoned pros of precious metals.

Plus, they’re an accredited member of the Better Business Bureau, and they’ve got Uncle Sam’s nod of approval. So, you’re in good company.

In addition, Swiss America operates by the book. They’re a legit precious metals dealer, and that means they’ve got all the records of their transactions on lockdown. It’s not just paperwork – it’s to keep things squeaky clean and prevent any shifty business.

When you’re dealing with Swiss America, your investment is in safe hands. They’re like the trusted guardians of your precious metals journey.

Swiss America Shines in Reviews and Reputation

Swiss America is like the teacher’s pet when it comes to Trust Pilot. They’ve got a bunch of Swiss America customer reviews from real, verified customers who’ve done business through the Swiss America website. It’s like getting the thumbs-up from the pros.

Many of those glowing reviews talk about how simple it is to buy gold and silver online with Swiss America. It’s like online shopping for your financial future. And for some folks, they even offer cash on delivery – talk about convenience!

Swiss America has been rocking an A+ rating with the BBB since 2018. That’s like having a spotless report card in the world of precious metals.

When it comes to complaints, Swiss America is a rare find. The BBB records show just a handful of disputes against them, and they haven’t seen the inside of a courtroom due to lawsuits. That’s like having a clean slate in the investment world.

Swiss America Review: Final Thoughts

In the world of precious metals, Swiss America stands tall as a beacon of credibility and reliability.

With a stellar reputation, easy online buying, and top-notch customer reviews, they’re a trusted choice for investors looking to secure their financial future.

When it comes to investment options, Swiss America doesn’t disappoint. They offer a wide array of choices, including gold coins, bars, and bullion coins. It’s like having a treasure chest of opportunities to diversify your portfolio and secure your wealth.

But it’s not just about the variety – Swiss America also prides itself on trading these precious metals in the right proportions. It’s like having a savvy chef who knows just how much spice to add to create the perfect dish. With Swiss America, your investment recipe is in good hands.

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Tim Schmidt


Tim Schmidt is an Entrepreneur who has covered retirement investing since 2012. He started IRA Investing to share his expertise in using his Self-Directed IRA for alternative investments. His views on retirement investing have been highlighted in USA Today, Business Insider, Tech Times, and more. He invested with Goldco.