American Precious Metals Inc Review 2023: Are They Reliable?

Many people buy precious metals because they’re highly coveted for their beauty and rarity. However, others invest their hard-earned money in gold, silver, and platinum because of their stability.

Precious metals are treasured for their ability to hold value. Also, they cannot be artificially manipulated or devalued like paper currency and similar assets. These qualities make investment-grade gold, silver, and platinum quite stable, and they serve as an inflation hedge.

However, we have to do several things before adding precious metals to our portfolios. The first one is to find a reputable company offering these products.

After researching the market to find a reliable precious metals company, I came across American Precious Metals Inc. Is it one of the best dealers in the industry? Would I recommend it to other people?

In order to answer those questions, I’ve written this honest American Precious Metals Inc. review. I’ll go over the most important aspects of this precious metals firm, such as its products and customer service, to help you determine if it’s a good option.

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Why Do People Invest in Precious Metals?

Before delving into the things we should know about American Precious Metals Inc., let’s talk about the reason why many people decide to invest in precious metals.

The Investment Potential of Precious Metals

Personally, I started doing it to diversify my investment portfolio. Different events can affect the value of our assets, such as inflation and the unpredictable nature of the market.

However, diversifying my portfolio helped me spread these risks across multiple assets. That means the performance of one investment product won’t affect the rest.

Also, precious metals have an inverse relationship with traditional investments. When stocks, real estate, or bonds are affected by market downturns, the value of gold, silver, and platinum rises. As a result, the risk of losses is lower.

Precious Metals Investments in the Modern Era

All investments have evolved to meet people’s changing needs, and this includes precious metals.

Most precious metals companies, such as American Precious Metals Inc., have adapted to this. These firms offer multiple products and services, mostly focused on purchasing, storing, or trading gold, silver, and platinum.

Thanks to this constant evolution, it’s easier than ever for us to invest in precious metals and enjoy the benefits they offer.

Introduction to American Precious Metals Inc.

Now, let’s take a closer look at American Precious Metals Inc, its history, and its milestones.

The History of American Precious Metals Inc.

The History of American Precious Metals Inc

Jerome Smith, a gold expert and author, founded this Arizona-based precious metals company in 1974.

Since its founding, American Precious Metals Inc. has provided personalized service, a wide range of products, and expertise to those interested in buying or selling gold, silver, and platinum.

This company has become a leading player in the precious metals market over the years, building a solid reputation thanks to its exceptional customer service and reliability.

Significant Milestones of This Precious Metals Company

American Precious Metals Inc. has also achieved several milestones throughout its journey, demonstrating its commitment to excellence and success. In 2004, this company launched an e-commerce platform. Additionally, it became a member of several professional organizations, such as the Industry Council for Tangible Assets (ICTA).

American Precious Metals Inc. Products and Services

Before choosing a company to sell or buy precious metals, I always check their products and services. That’s what I’ll do with American Precious Metals Inc. now.

Wide Range of Precious Metals

This is one of the things I like the most about this company. American Precious Metals Inc. offers a wide variety of bullion coins and other products, including the following:

  • Gold
  • Silver
  • Platinum
  • Rare coins
  • Numismatic coins

Although the list seems short, there are endless possibilities to diversify my portfolio, such as valuable coins, bars, and rounds, including government-minted and privately-minted options. These are some examples:

  • American Eagle
  • British Britannia
  • Canadian Maple Leaf
  • PAMP Switzerland bars
  • Generic rounds

Unique Collections and Special Editions

Besides platinum, gold, and silver coins, American Precious Metals Inc. offers unique and special-edition products.

Although I usually focus on diversifying my portfolio, these assets are ideal for those who prefer rare coin collecting. Some of the unique products within this category include the following:

  • Historical commemoratives
  • Anniversary coins
  • Themed collections

Comprehensive Services

When it comes to buying and selling gold or other precious metals, American Precious Metals Inc. offers multiple services.

Streamlined Buying Experience

This is definitely what amazed me the most about American Precious Metals Inc. This company really strives to provide a streamlined experience.

When I decided to invest in precious metals to diversify my portfolio and tried to contact this firm, I realized I could choose between three options: buying in person, online, or over the phone.

Although I believe that buying online is more convenient, I know that many prefer traditional methods. That’s why I think this company really goes the extra mile to accommodate customers’ needs.

If you like buying these items online like me, you’ll also enjoy the experience. Since the website features an “Instant Quote” tool, I was able to request up-to-date information about the price of the products I wanted to purchase.

Storage and Delivery Services

The first time I bought gold and silver bullion, I was worried about where I could store them. However, American Precious Metals Inc. provides peace of mind by offering storage through approved, third-party depositories!

Do you think storing your precious metals at home is a better option? This company also offers secure and insured shipping, so your products will be delivered directly to your door if you don’t request storage.

Sale of Precious Metals

American Precious Metals Inc. not only sells gold and other precious metals but also purchases these products.

The company’s seasoned and trained specialists can perform coin appraisals, ensuring customers get the best price for their precious metals.

Precious Metals IRAs

With this company, I was also able to open a precious metals IRA to purchase gold, silver, and platinum products.

Representatives from American Precious Metals Inc. walked me through the process of opening and funding my account. This firm also allows us to roll over our existing IRAs!

Support Services

This is another thing I love about this company. When I first contacted American Precious Metals Inc., I had many questions about the process and its products.

However, the firm’s seasoned professionals were willing to share their knowledge and guide me through the purchasing process. These representatives answered each of my questions and even helped me better understand the market to develop an effective investment strategy.

The Market Reputation of American Precious Metals Inc.

I also evaluated the company’s market reputation, which is essential to determine if it’s the best option for buying or selling precious metals.

What Do Previous Customers Say About This Company?

When I searched for information about American Precious Metals Inc. online, I found many positive reviews and testimonials.

Overall, most customers say the company offers excellent personalized service and competitive prices. However, what people praised the most was its staff’s friendliness and willingness to help.

Industry Recognitions and Certifications

As mentioned, this company became a member of several renowned organizations, demonstrating its commitment to meeting the highest ethical standards.

These organizations include the following:

  • The ICTA
  • The Professional Numismatists Guild
  • The American Numismatic Association

Commitment to Compliance and Security

American Precious Metals Inc. has also demonstrated that it’s fully committed to security and compliance by adhering to industry best practices and complying with applicable laws and regulations.

Additionally, the company has set strict guidelines to verify products’ authenticity and uses encrypted channels to carry out all transactions.

Does American Precious Metals Inc. Provide a Seamless Customer Experience?

Besides an extensive product catalog, a reputable precious metal dealer should offer exceptional customer service. Is that the case with American Precious Metals Inc.? Here’s more information based on my experience.

The Platform

The company’s website is intuitive and easy to use. I found all the information I was looking for about its products, services, and prices. Plus, I was able to submit inquiries online!

Customer Support

The knowledgeable and friendly staff at this firm are always available via email or phone to answer our questions or assist us with our concerns.

Additionally, American Precious Metals Inc. offers personalized service, ensuring we receive the guidance we need throughout our precious metals journey. This helped me improve my decision-making skills and avoid costly mistakes.

Customer Education

This company also offers educational resources and access to market news, so I could easily expand my knowledge about precious metals before making my first purchase.

Some of the materials I had access to included guides, articles, and informative blog posts. After reviewing them in detail, I better understood the intricacies of this market.

Understanding American Precious Metals Inc.’s Pricing

Another important thing we should check before choosing a precious metals company is its pricing.

Pricing Structure

American Precious Metals Inc. offers competitive prices and is transparent about this. Actually, many of its premiums are similar to the industry rates.

However, I always recommend that people compare precious metals dealers’ prices with other market players to get the best possible offer for their products.

This company sets rates according to the spot price of metals. Additionally, as I mentioned earlier, we can request an instant quote on the products we want to sell through its website.

What Makes American Precious Metals Inc. Stand Out From the Competition?

Many things make American Precious Metals Inc. stand out from the competition, including the following:

  • Personalized service: I got guidance and assistance according to my needs and the products I wanted to sell or buy.
  • Customer education: This company offers many educational resources for those who want to expand their knowledge about precious metals or the market before making a purchase or sale.
  • A diverse selection of products: This firm offers plenty of precious metal investment alternatives, including gold, silver, and platinum.
  • Industry membership: American Precious Metals Inc. is a member of several professional organizations, which demonstrate its commitment to ethical work.
  • Transparent pricing: We can find all the pricing information we need on its website or by speaking with a representative.
  • Exceptional customer experience: This company provides top-class customer service and many other benefits, such as insured shipping, to guarantee an excellent customer experience.

The Company’s Social Responsibility

American Precious Metals Inc. also engages in ethical labor practices and controls its impact on society through the following:

Sustainable Mining Practices

Since American Precious Metals Inc. partners with reputable government mints and reliable private refiners, it’s safe to say that its products come from responsible sources.

Community Initiatives and Contributions

Unfortunately, I couldn’t find information about initiatives and contributions on the website. However, we can always contact the company directly if we want to know more about this.

What Does the Future Hold for American Precious Metals Inc?

American Precious Metals Inc. has innovated over the years, offering new products and improving its platforms.

Although there’s no information about upcoming developments or innovations online, I expect American Precious Metals Inc. to continue to adopt new technologies to offer products and services that suit customers’ ever-changing needs.

Pros and Cons of American Precious Metals Inc.

Do you still doubt if American Precious Metals Inc. is the best precious metal company for you? I’ll list its pros and cons to help you make an informed decision.


  • Many precious metal products 
  • Strong reputation in the precious metals industry
  • Competitive prices
  • Opportunities to expand knowledge about precious metals
  • Personalized customer service
  • Friendly and knowledgeable staff


  • Lack of information about the company’s social responsibility efforts
  • Storage services only available through third-party depositories

Final Thoughts

American Precious Metals Inc. has become a leading market player for multiple reasons. This company offers a wide range of products, whether we prefer gold, silver, or platinum.

Additionally, what I loved the most about this company is that it adapts its services to customers’ needs, offering personalized assistance throughout the entire process.

Whether we want to buy or sell gold and other precious metals, this firm offers competitive prices and is transparent about it.

Plus, American Precious Metals Inc. prioritizes education and has joined many professional organizations, demonstrating its commitment to ethical labor practices and customer satisfaction while helping customers make informed decisions about their investments.

However, I always recommend precious metals investors evaluate their needs and compare this company with its competitors.

Personally, I think American Precious Metals Inc. is an excellent precious metals company, but you should choose an option aligned with your goals and preferences.

Frequently Asked Questions

Are American Precious Metals Inc.’s Products Authentic?

This company’s affiliation with government mints and private refiners proves its products are authentic. Additionally, American Precious Metals Inc. follows strict protocols to verify authenticity.

Does American Precious Metals Inc. Offer a Return and Refund Policy?

This firm offers a fair return and refund policy, allowing customers to request a refund by returning their products within seven days of receipt. However, shipping and restocking fees are non-refundable.

Is The Company’s Website Secure for Transactions?

All transactions conducted through the American Precious Metals Inc. website are encrypted and protected through secure data handling practices.

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Tim Schmidt


Tim Schmidt is an Entrepreneur who has covered retirement investing since 2012. He started IRA Investing to share his expertise in using his Self-Directed IRA for alternative investments. His views on retirement investing have been highlighted in USA Today, Business Insider, Tech Times, and more. He invested with Goldco.